About · Avenue D studio, Reading PA

Four people. / One studio.
Your whole calendar.

No account managers you never meet. No overseas content mill. The people who answer the phone are the people who shoot, write, and post your month.

01 / the start

It began as one annoying question.

“Can you just handle all of it?”

Dani was writing strategy. Marcus was shooting video. Two freelancers, two inboxes, same client asking the same thing. Not a post. Not a reel. The whole thing — planned, made, scheduled, replied to.

So in 2023 we stopped juggling projects and built a studio that only does one job: run the month. Priya joined for the words. Theo joined for the design and the comment threads. Four desks on Avenue D, a lighting kit by the window, and a wall calendar that is never blank.

We don't take every brand. We take the ones we can actually keep consistent — and then we keep them consistent.

The Plumora team working together in the Avenue D studio
Avenue D · the calendar wall

What we actually believe about social.

01

Rhythm beats luck.

One lucky viral clip won't carry a brand. A post that shows up every week will. We build the rhythm first.

02

Say it in your voice.

We write how you'd write on a good day. Priya ghostwrites founders who sound like themselves, not a template.

03

Real footage, always.

We shoot you, your space, your work. Stock libraries stay closed. People follow people.

04

Fewer, better posts.

Twelve posts that land beat thirty that don't. We'd rather cut a weak idea than fill a slot.

05

Numbers, not vanity.

Likes are nice. We watch what drives saves, replies, and leads — and we tell you in plain words.

06

Small on purpose.

Four people means you know every name. We cap our roster so no account gets left on autopilot.

02 / inside a month

What a month with us actually looks like.

Week before Dani

The calendar is mapped.

Themes, hooks, and dates for the full month land on one approval link before the 1st. You scroll once and say yes.

Week 1 Marcus · Theo

We shoot and build.

A half- or full-day shoot in-studio or at your place, then carousels and edited Reels cut from the footage.

Weeks 1–4 Priya · Theo

Captions written, posts scheduled.

Every caption drafted in your voice, every post queued to publish on time. Founder LinkedIn ghostwritten on top tiers.

Daily Theo

Comments and DMs answered.

We reply where it matters and flag anything that needs you. Your grid stays alive between posts, not just on them.

Month end Dani

One honest report.

What landed, what to drop, what to make more of — on a short call, in plain English. Then we start the next month.

03 / the four desks

The people who'll run it.

Dani Alvarez, strategist, at her desk
Strategy & calendars

Dani Alvarez

Maps the month, decides what's worth posting, and runs the end-of-month call. Started Plumora at a kitchen table.

Marcus Lee, videographer, with a phone rig
Video & Reels

Marcus Lee

Shoots and edits every short. Keeps the cuts quick and the light warm. Co-founder, camera number one.

Priya Shah, copywriter, writing captions
Words & ghostwriting

Priya Shah

Writes your captions and your founder's LinkedIn. Can match any voice after one coffee's worth of listening.

Theo Nguyen, designer, reviewing carousel layouts
Design & community

Theo Nguyen

Builds the carousels, answers the comments, and is first to spot a trend worth borrowing. Never autopilots a reply.

04 / say hello

Want to meet the four of us?

Call the studio (610) 375-1186

Ten minutes, no pitch deck. Tell us your brand and your channels and we'll say — honestly — whether we're the right fit.

Book a call
Hours
By appointment — book a call
Studio
1225 Avenue D, Reading, PA 19601
Point me to Avenue D →